Oral History Center - UC Berkeley Library

Robert Mondavi: Creativity in the California Wine Industry

Interviewee(s):
Mondavi, Robert
Interviewer(s):
Teiser, Ruth
Title:
Robert Mondavi: Creativity in the California Wine Industry
Abstract:
Robert Mondavi began his wine interests during Prohibition when he helped his father Caesare ship grapes around the country for home wine making. As Prohibition ended Mondavi finished college and began working for Sunny St. Helena Winery and Charles Krug which his father had purchased in 1943. In 1966 after leaving the family Commerce, Industry, and Labor his establish his Robert Mondavi Winery based in Oakville. Italian family background, study at Stanford; career, St. Helena, 1937-1943; Charles Krug Winery purchased by Mondavi; winemaking in the 1940s-1950s: sales, publicity, volume, industry changes; Robert Mondavi Winery: capitalizing, the wines, adding wineries, export and domestic markets; Napa Valley Vintners group; bottle price formula; Mondavi family, Margrit Biever; Opus One, and Baron Philippe de Rothschild; Napa Valley Wine Symposium and Auction.
Subject area(s):
Natural Resources, Agriculture, and the Environment
Community and Identity
Interview date(s):
1984
Project:
Food and Agriculture - Individual Interviews
Oskicat record:
b11234887
Rights:
Mondavi, Robert. "Robert Mondavi: Creativity in the California Wine Industry." Interview by Ruth Teiser in 1984. Oral History Center, The Bancroft Library, University of California, Berkeley, 1985.